[An open letter to freedom seeking business owners]
Being a freedom seeking business owner is about creating your version of freedom.
We approach our lives in a way that optimises for choice, and cultivates experiences.
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The freedom seeker doesn’t ask: “how can I find security?”
They ask: “what does freedom mean to me?”, and then intentionally builds a life and business that supports that.
It’s not about amassing wealth. It’s about freedom.
When the mountains, surf, and trails call, we go. Our lives are set up to be there. We keep options open.
When our family needs us, we can support them.
Because we understand that part of freedom is building the capacity to be leant upon.
At the end of the day, what binds us together is a simple goal:
Do more cool shit and build a meaningful life…without unnecessary limitation holding us back.