From a skinny, vulnerable, bullied kid with a heart condition, I evolved into a Royal Marines Commando. 

 

My journey continued as a CrossFit coach, followed by years of intensive study, experimentation, and mentorship.

 

I ventured into high-performance mindset coaching for elite CrossFit athletes, ultimately finding my calling as a guide for fellow business owners.

 

However, this narrative overlooks a fundamental aspect of who I am—I am, at heart, a freedom seeking business owner.

 

I created my first business from a deep desire for freedom and adventure. My true happiness resides in the mountains, far from the trappings of civilization, immersed in the elements, cold, wet, and exhausted, with a challenging path ahead.

 

Whether it's skiing, climbing, mountaineering, surfing, or trail running, it doesn't matter. Anything that drips with adventure is how I choose to spend my leisure time.

 

Yet, with the passage of time, I've come to find van life less appealing than it once was. And I'm too old to tolerate the idea of sharing an apartment with 8 drunk teenagers.

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Plus, I'm guessing my wife wouldn't approve either...

 

So, I made a conscious decision, the only one that made sense to me: I built a business and a lifestyle that grant me the freedom to embark on the adventures which sit at the centre of my heart.

 

I'm aware this may contradict conventional wisdom:

 

"You can't have it all."

 

You've likely been advised to focus on one thing at a time, to be realistic. And I agree with all of that — wholeheartedly.

 

However, there's a vital caveat…

 

To be truly free you don't need everything.

 

What you're striving for is not impossible. It's just really bloody difficult.

 

You'll not only run up against physical limitations, you'll run up against your personal limitations too.

 

I help freedom seekers abolish these limitations and do more cool shit.